Roel Wieringa·Sep 9, 2023Digital advertising extracts data from consumers and money from advertisers. Here is how to fix it.The digital advertising ecosystem has engendered a global surveillance industry that violates privacy on a large scale and contains a few…
Verfacto·Sep 28, 2021E-Commerce Tracking: A Beginners’ GuideIf you run an e-commerce website, then tracking statistics like sales, total sessions, bounce rate, and acquisition channels is vital for…
PubNative·Aug 6, 2020Tackling IDFA Opt-Out With Contextual and Behavioral TargetingTackling IDFA Opt-Out With Contextual and Behavioral Targeting
Patrick CUENOT·May 24, 2018What if, you too, could have a better understanding of your environment, to improve your decision…If our world was a huge car race, all companies would be a competitor. And as such, in order to stay in the race, you would be eager to…
InCollectiveAudiencebyoneQube·Jan 4, 20184 Google Display Network Strategies That Can Increase Your Return on Investment
Matthew Bean·Jan 20, 2017Behavioral Targeting — An Invasion of Privacy?Nike, Coca-Cola, Apple, and L’Oréal are a few examples of companies in the public domain that create consumer based products. Their…
