Oluwadamilare Israel·Nov 5Why African Bookstores Shouldn’t Ignore the Digital ShelfImagine this scenario. A woman walks into a bookstore in Lagos looking for a book she recently heard about from a friend. The bookseller…A response icon1A response icon1
Sharon Woodhouse·Oct 27The Sales Approaches Archive: Six Ways to Think About and Execute Your Author SalesThe fourth installment of my archive round-up series — specific methods and techniques for moving more books
Sharon Woodhouse·Oct 23The Phone Goes to Voicemail. The Email Goes Unread. So Pound the Pavement.Nine ways showing up in person outperforms digital marketing for your author business
Liam Murphy·Oct 8Who Compromises?Muslim Europe: A Partial Review of Tharik Hussein’s appearance at Wigtown Book Festival in 2026 to talk about his book: ‘Muslim Europe’
Sharon Woodhouse·Oct 6Author/Publisher Booth Marketing Inspiration from the 2026 Printers Row Lit FestThe 10 coolest things I saw at this year’s event
KRITI VAISHNAV·Sep 10The Business of Booksellers The Law of Selling Your First Book“Know the fine print before you sell the pages.” You walk into any independent bookstore and it looks like the easiest business in the…A response icon4A response icon4
Sharon Woodhouse·Aug 5A 30-Contact Challenge: A One-Week Author Business ExperimentPick three types of retail customers. Make ten phone calls each. See what you learn.
Jasveer S Dangi·Jul 29Is there a sure-shot formula for Book Sales?Another day, and my inbox is once again filled with the question that almost every aspiring author wants answered: What is the sure-shot…
Sharon Woodhouse·May 18Author Event Enhancements: The Running List100+ elevating ideas for book launches, signings, readings, and workshops (plus how to add your own)
Sharon Woodhouse·Apr 16Book Marketing Lessons of “The Fuck Around Old Fashioned”Why I paid $4 extra for a cocktail that wasn’t better — twice
