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InBrand Impact LabbyDr. Abas Mirzaei·Feb 23When Culture Becomes a Liability: What Brands Get Wrong About Cultural AppropriationEvery year, a brand makes headlines for the wrong reasons. Dior releases a fragrance campaign featuring a White actor in a poncho alongside…
Anna S.·Aug 1, 2025Why Ukrainian Advertising Survived — and GrewA story not just about an industry, but about dignity, language, and war
梅格 Meg L.·Nov 22, 2024When the Cat Misses Its Mark: Jaguar’s Rebranding and the Pitfalls of Shallow ActivismIs the new pink really driving the future, or just veering off course?
Keev Marketing·Oct 25, 2023“Changing the World, One Purchase at a Time: The Impact of Brand Activism on What You Buy”In a world where your choices as a consumer are seemingly endless, it’s not just about the product anymore. Brand activism is the new wave…
