Tatjana·Jan 22From Face-to-Face to Digital: Building Online Communities That Actually WorkIn a time when brands are expected to cultivate community, not just followers, digital marketing professionals can benefit greatly from…A response icon1
Mark Schaefer·Dec 9, 2024How should brands connect to consumer communities?I’ve had the honor of working with some mega brands on their community strategies. There’s a growing recognition that this is where the…A response icon1
Lemar Prah·Dec 7, 2024How Patagonia and Harley-Davidson’s (H.O.G.) Engage Their Communities DifferentlyCommunity-building has become a cornerstone for brands looking to foster loyalty and stand out in competitive industries. Patagonia and…A response icon1
Eric Rogers·Jan 10, 2024Building Brand Communities: Where Loyalty Brews and Customers Become Family.Gone are the days of faceless transactions and one-way marketing. Today, brands rise and fall by their ability to connect with customers on…
Drimify·Dec 22, 2023Trying to cultivate a community around your brand? These 5 strategies could be your first stepsWhen we talk about creating a community for a brand, there are a couple of things we could mean. We could talk about community in the…