InDesign Systems CollectivebyAngus Ewing·Oct 24Who Owns the Digital Visual Language?When everyone has a say in how a brand looks and behaves digitally, who is responsible for ensuring it remains one brand?A response icon1
Satrio Arry Wicaksono·Feb 4The Marketing Overcompensation TrapWhen marketing fails, brands often react by escalating. This essay dissects why overreaction feels strategic, yet quietly deepens failure.
The Lush Edit | Tanya Hill, CP·Jan 5Sustainability as a Luxury Value-AddOver the past decade, sustainability has moved from the margins of luxury discourse into its center. What was once framed as operational…
Frau IC·Sep 29, 2021A follow-up on brand governance: can we use data governance to protect brands?You are not all set when you receive your patent or when your mark appears on the register!
Frau IC·Jul 18, 2021The Importance of Due DiligenceRecently, various pictures of counterfeit Vita‘s products are being shared among netizens in Hong Kong such as this packaged lemon tea that…
