Rhett Ullmann·Oct 24Stop Renting the Face. Start Creating the Product.This week’s largest celebrity deals had one thing in common. The talent wasn’t just in the ad. Their fingerprints were on the thing being…
Variant-intl·Oct 22Two Creator Quotes, Same Audience Size: How a Brand Can Read ThemSame subscriber count does not mean the same deal. Here is how to line up two quotes before you compare the numbers.
Meteoric Agency·Sep 25Meteoric Agency Highlights Why Creator Expertise Is Becoming More Valuable to BrandsFor a long time, brands often judged creators mainly by the size of their audience. A larger following appeared to offer greater reach and…
Brandfire·Sep 24The Right Brand Partnership Turns Two Audiences Into One Shared Asset — Here Is How to Build ItFrom loyalty program integration and co-branded products to referral schemes, shared events, and digital co-promotion — the partnership…
InWrite A CatalystbyKirby Soto·Sep 22The Media Kit That Opens Doors: How I Negotiate With BrandsA media kit becomes useful when it answers business questions before a brand has to ask them. I treat mine as a compact sales document, not…A response icon2
