M·1d agoWhat Makes a Strong and Memorable Brand?Try a quick experiment. Think of a brand you bought from last week. Now, without looking anything up, describe it. The colour, the tone…
Gunjan Pai·Oct 20Going Beyond the 12 Archetypes: A New Lens on Brand PersonalityOf all the branding concepts I’ve explored in my nearly 25 years of work, I find brand archetypes the most fascinating.A response icon1
The Coast Global·Sep 23Brand Archetypes, Explained Simply: Why Your Business Needs a Personality, Not Just a LookEvery brand already has a personality. The real question is whether it was chosen on purpose, or pieced together by an audience left to…
G'day Frank·May 18Don’t be a brand that sacrifices personality for professionalismHere’s how brands use personality as their secret sauce to win
Adebowale Anthony Adegbenjo·Mar 127 Ways to Build Authority on LinkedIn in 30 Days (Without a Huge Following or a PR Team)I didn’t start with an audience.
