InDigital GEMsbyAyoub Argadi·3h agoBeyond the Complaint: What Do Consumers Really Want When They Go Public?Public complaints are rarely only about anger. A survey and an expert interview reveal what consumers seek when they speak publicly.
Niquenya Fulbright·18h agoThe Claressa Shields Conundrum: Celebrity, Controversy, and the Cost of an Unmanaged BrandWhen extraordinary achievement collides with questionable public choices, what happens to reputation, representation, and legacy?
IIS·3d agoSometimes, the Best PR Move Is Not Saying AnythingNot every issue deserves a public response. And not every conversation needs the brand to be part of it.
Anastasia Dzhogola·Oct 29The Reputation Problem Nobody Owns Inside CompaniesReputation is shaped across every department but owned by none. Cross-functional accountability helps prevent crises before they emerge.
Gourvi Suren·Oct 22A Brand Is Not Just What It Says in an AdvertisementImagine seeing a beautiful campaign about empathy, transparency and putting people first.
