Kinzaasad·Jun 6, 2020Branding Strategies — When a Bargain-Brand Attacks a Premium-BrandWhen I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and…
Kinzaasad·Jun 2, 2020Build Your Best BrandThe word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. Related to business a brand is…
Kinzaasad·May 29, 2020How Writing The Right Book Changed My Life!So I’d no idea the power of the written word until I met my future writing mentor, seeking out his help. I was at a crossroads, uncertain…
Kinzaasad·May 28, 2020I’ll Take a Community With That Book, Please!With today’s search empowered readers, do we need to market and publish books differently? Does general publishing makes sense in an age…