Latana·Jun 13, 2025Straight answers on better brand tracking with Joe Corcoran, Chief Technology OfficerBrand tracking has a technology problem. While AI, cloud infrastructure, and advanced statistical methods have reshaped many industries…
Latana·May 30, 2025How to make changes to brand trackers without unnecessary complexityMeasuring whether and how brand marketing changes people’s brand perception often remains more art than science. Tools to track brand…
Latana·May 23, 2025Straight answers on better brand tracking with Brian Callander, Senior Data ScientistFluctuating results. Unreliable respondents. Tiny samples with big error margins. These are just a few of the challenges that stand between…
Latana·May 20, 2025How end-to-end sampling control solves data quality gaps in complex trackersMeasuring whether and how brand marketing changes people’s brand perception often remains more art than science. Tools to track brand…
Latana·May 13, 2025Is it possible to measure unaided awareness with non-incentivised surveys?Unaided (or spontaneous) awareness is a sought-after brand question and a key ingredient to measuring the “mental availability” of a brand…
