Antonin Puskarcik·Oct 30Salesforce Is Buying Braze. And I Couldn’t Be Happier.Now I’m curious how it will fit into Salesforce’s already crowded marketing ecosystem.
Andrea Veggiani·Oct 28Salesforce Buys Braze: What It Changes for Platform TeamsUsing a platform changes your judgment. Its strengths become capabilities you depend on, while its limitations become recurring work for…
Didier Dessens·Oct 26Salesforce and Braze: What should I do now?I’ve been watching Salesforce’s frantic acquisition strategy with a certain amount of incredulity lately.
Andrea Veggiani·Oct 23Salesforce Buys Braze: What It Means for CEP ArchitectureSalesforce is buying an event-driven runtime and the decisioning layer on top of it. Braze’s real-time engine and its OfferFit-based…
Andrea Veggiani·Oct 22Weekly MarTech Signals That Matter to Me: Part 25, Week 43Design the Parts of the Stack That Never Change Hands
Andrea Veggiani·Oct 1Weekly MarTech Signals That Matter to Me: Part 22, Week 40Choose the Identity Before You Choose the Tools
Andrea Veggiani·Sep 24Weekly MarTech Signals That Matter to Me: Part 21, Week 39The Decision Moved to the Person. The Record Is Still Ours.
Andrea Veggiani·Sep 10Weekly MarTech Signals That Matter to Me: Part 19, Week 37The Week the Boundary Got Written Down
Ilyas Kurklu·Aug 3The Keyboard ProblemEvery retail stack ships with a human permanently bolted on. The next platform shift isn’t a smarter operator. It’s no operator.
InAI & MarTech New ZealandbyAli Liaquat·Jun 3The five automation journeys every marketing team should have running before they build anything…I have built automation programmes for subscription brands, global food companies, government organisations, and financial agencies in APAC…
