Daniel Burrus·Jun 27, 2019Dematerialization — A Pathway for InnovationThe ability to make products and features smaller is called dematerialization. Dematerialization is a key strategy for innovation and…
Daniel Burrus·May 23, 2019Marketers Must Learn to Anticipate Content TrendsDo you remember when MTV was the best way to get in front of the teen and young adult audience? Once mobile technology became popular, it…
Daniel Burrus·May 16, 2019Beyond Bitcoin: The Future of Blockchain TechnologyBitcoins were introduced in 2009 to great fanfare. Although there had been predecessors, Bitcoins were framed as the first form of cyber…
Daniel Burrus·Jan 17, 2019Move Your Organization into the Communication AgeFor the last several decades, we have been working hard at helping our company become an information age organization, finding new and…
Daniel Burrus·Dec 20, 2018Keeping Up is a Fool’s GameMany business consultants agree that benchmarking is imperative to strategic planning. By using metrics, a business will study the…
Daniel Burrus·Nov 29, 2018How Technology Changed the Billion-Dollar Ad GamThe advertising industry has had a long and successful history. It has been a very big business, especially for brands like Procter &…
