Kateryna Odarchenko·Oct 30The New York Governor’s Race Is Really a Turnout TestWhat the 2026 campaign reveals about issues, identity, persuasion, negative advertising, trust and New York’s competing political…
Kateryna Odarchenko·Oct 25Political Consulting: 8 Decisions Behind Effective Campaign AdvertisingHow political consultants align campaign strategy, audience, message, media, compliance, and measurement into one system.
Chase Fort·Jul 8What I learned from running no-ad-spend giveawaysTwo campaigns, one at First Horizon Bank and one at AEXLAB, taught me why the prize, audience, timing, and capture path matter more than…
InGovernment & Political Theory Columns by David GracebyDavid Grace·Mar 19, 2025How The Democrats Destroyed Their Brand & Gave The Country To TrumpA party’s products are its promised legislation. The Dems didn’t offer the right line up
In3StreamsbyJared Roman·Feb 12, 2025Are parties more likely to highlight substance or style in campaigns?Recent research on Western Europe shows that parties highlight their substance and their opponents’ weaknesses
