Pamela Salon·Aug 25UTM Parameter Naming Guide: Rules for Clean and Consistent TrackingA single mistyped UTM value can quietly break a month of campaign reporting. If one team uses “Facebook,” and another types “facebook,”…A response icon1A response icon1
Simplytics Solutions·Aug 7Stop Messing Up Your UTM TrackingYou’ve defined UTM parameters and tagged your newsletters, social posts, and banners, but your GA4 reports still seem cluttered. Traffic…
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 13Kickstart Your Ad Operations with This Free Google Sheet TemplateManaging ad campaigns can be overwhelming — from tracking impressions, clicks, and conversions to calculating ROI. Many marketers, small…
Daniel Fo·Apr 19, 2025Automating Traffic Source Detection in Adobe Analytics: A big Safety Net for Campaign TrackingThe Marketing Attribution Problem
Akshaya Kumar Behera·Dec 31, 2023DS: AIfunnels Unlimited Lite — Unleashing the Power of AI in MarketingI use the DS: AIfunnels Unlimited Lite product to streamline and enhance my marketing efforts. As an avid marketer, I am always on the…
John stavropoulos·Dec 22, 2023Mastering Marketing Insights: 5 Free UTM Tag Generators for Precision Campaign TrackingIn the ever-evolving landscape of digital marketing, the ability to track and analyze the performance of your campaigns is crucial. One…
Chalsea Chen·Oct 2, 2023How to navigate through this wave of Apple Link Tracking Protection (LTP)?Today marks the 10th-day anniversary of the Apple Link Tracking Protection (LTP) launch (yes, iOS 17 was released on 9/18). Although…
InLetter From AwaybyShlomit Auciello·Aug 28, 2022Personal responsibility, tough love, Paul LePage, and the party trackerLetter from Away — August 25, 2022
Arsene Zounon·May 2, 2021Digital analytics Minidegree at CXL, Week 2A journey in Google Analytics aka Universal Analytics
Nora Andrea·Jan 19, 2021The why, what and how questions on campaign tracking for digital adsHow does campaign tracking work and how does that determine campaign effectiveness?
