CAS.AI·Oct 23In-App Advertising: The Complete GuideIn-app advertising monetizes a mobile app by showing ads delivered through ad networks and DSPs, usually via a mediation layer that…
CAS.AI·Oct 21Halloween Doesn’t Make Players Spend More. It Makes Them Play More. Are You Monetizing That?Open your dashboard on October 29th. Sessions are up. Daily actives are up. Your Halloween event is doing its job. Now check revenue. It’s…
Delan Salazar·Oct 7Ao meu amor…Meu amor me fez tomar gosto por acordar todos os dias antes das seis da manhã para admirar a vida que me abraça desde que nossa vida virou…
CAS.AI·Oct 5Beyond the App Store Tax: Are Webshops Worth It for Mid-Size Publishers?Every mid-size publisher has sat through some version of the same pitch by now: rip out the App Store tax, stand up a webshop, keep an…
CAS.AI·Oct 2When Anyone Can Build a Game in Minutes, Who Pays for the Traffic?Meta has been repeating the same line for years: the next wave of creators will show up wherever people are already hanging out. At Meta…
