Dr SP Mishra·Aug 27When the Regulator Finally Showed UpMaharashtra’s Crackdown on Celebrity Endorsements Changes the Conversation From “Should They?” to “Can They?”
Pramod S. Pethe·Jun 1Maybe That’s Why This Vinod Kambli Advertisement Hurts So MuchThe internet is divided over the new Dinshaw’s advertisement featuring Vinod Kambli. Some call it insensitive. Some say it exploits a man’s…
Annu Mandal·Feb 22Endorsement or personal opinion- What is it when it comes to a celebrity’s political stance?The most talked-about performance in 2026 happens to be a political stance by Puerto Rican rapper and singer Bad Bunny. The current…
InBrand Push InsightsbyTrevor McGraw·Feb 12Celebrity Crypto Endorsements: Who Promoted What, What Went Wrong, and What It Teaches Everyday…From Elon Musk’s Dogecoin memes to Kim Kardashian’s EthereumMax promo and Tom Brady’s FTX deal, celebrity crypto endorsements have moved…A response icon1
Nnamdi O. Madichie·Dec 22, 2025Influence of multiple celebrity endorsement on perceived brand credibility and patronage intention…Celebrity endorsement has long been recognized as a significant promotional strategy, yet research on multiple celebrity endorsements…