Andrea Veggiani·Nov 2Zero-Copy at Runtime: When Warehouses Hit the Latency WallDefining an audience and serving a decision are different workloads. A scheduled query over millions of rows suits a columnar warehouse…
Andrea Veggiani·Oct 29Weekly MarTech Signals That Matter to Me: Part 26, Week 44Plan for the Year Both Platforms Run
Andrea Veggiani·Oct 23Salesforce Buys Braze: What It Means for CEP ArchitectureSalesforce is buying an event-driven runtime and the decisioning layer on top of it. Braze’s real-time engine and its OfferFit-based…
Andrea Veggiani·Oct 15Weekly MarTech Signals That Matter to Me: Part 24, Week 42The Way Out Deserves as Much Design as the Way In
Andrea Veggiani·Jul 72026 Field Notes on Customer Engagement Platforms — Part 7: MoEngageWhy MoEngage is Part 7 (and why “insights-led, mobile-first” is a distinct CEP physics)
