Nikolay Kudinov·Jul 23Selection Bias in AdTech BiddingSuppose your auction could evaluate every eligible campaign for a user.
InSEO Core AIbyKanikabains·Oct 13, 2025How AI Is Changing CTR and Engagement Metrics SEO Professionals Rely On?The AI-driven shift in CTR and user engagement SEO relies on
Crack FAANG·Jun 16, 2025Unlocking Marketing Success in the Tech World: A Guide to Early Engagement and Data-Driven…You need to capture the attention of potential customers early on and nurture their interest throughout their journey. This is where upper…
Yusuf Saheed·Jun 7, 2025How to Design High CTR YouTube Thumbnails That Actually Get Clicks in 2024Thumbnails aren’t decoration — they’re strategy. And if you’re not getting views, your thumbnail is probably the reason. I design custom…
Sumit D·May 6, 2025Stop Saying “Join My Newsletter.” Try This Instead.Most newsletter CTAs don’t sound like an invitation — they sound like a chore. Here’s how to rewrite yours so people actually want to…
Raja Niketh Reddy·Mar 1, 2025I Changed This One Thing — And My YouTube Click-Through Rate ExplodedFrom the above picture you can clearly see the difference in views and the CTR of the video. I only changed a very simple thing that we…
Vijay Sood·Dec 13, 2024Creating Compelling Google Ads: The Key to Higher Click-Through RatesIn the fast-paced, ever-competitive world of digital marketing, simply placing ads online isn’t enough to capture attention and drive…
Vijay Sood·Dec 12, 2024Boost Your Google Ads Performance: Mastering Click-Through Rate (CTR)Is your Google Ads campaign not performing as well as you’d hoped? It might be time to take a closer look at your click-through rate (CTR)…
Sai Mounica Gudimella·Oct 3, 2024A/B test — Product analytics case study — Small sample sizeYou are a Data Scientist, and your task is to run an A/B test to determine if a new feature on a product (Feature B) improves the…
Sai Mounica Gudimella·Oct 3, 2024A/B test — Product analytics case study — Large sample sizeYou are a Data Scientist, and your task is to run an A/B test to determine if a new feature on a product (Feature B) improves the…