Srilathaa VASU·Oct 7SQL Cohort Analysis: Are Your Customers Actually Coming Back?A step-by-step retention analysis, run on 540,000 real transactions
Mahmut GÜLER·Sep 28Two SQL Approaches to Early User Retention: A Practical Case StudyA recent technical discussion made me revisit something I really enjoy about analytical SQL:
Team EpsiFund·Sep 8Why SaaS LTV predictions are systematically wrong (and what to use instead)Inspiration & disclosure. This article is inspired by ChartMogul’s SaaS LTV Report — a deep stress-test of the standard LTV formula against…
Daran Johnson·Jun 1Data-Driven Marketing: A Series to Understanding Marketing Performance (Pt. 4 — Cohort Analysis)Cohort analysis is the 4th in a series of 11 articles on performance marketing concepts and how to calculate them. This is not an…
InStackademicbyKorcan K·Apr 26Rolling Retention in SQL: The A/B Test Metric Your Product Analytics Tool Won’t Show YouStop reporting noisy Day-7 snapshots. Measure true habit formation and behavior change with this rolling retention SQL logic.
