Chris Huebner·Mar 26, 2024Higher ed brands need a culture strategy.Gone are the days where platform or publisher reach guarantee cultural relevancy. And in a period where our value is increasingly…
Chris Huebner·Mar 8, 2024How do you build a brand in an increasingly competitive market?You go DMA by DMA.
Chris Huebner·Oct 6, 20234 Ways to Bring Focus to Graduate Program MarketingWhat was once a bright spot during the pandemic is now facing a year-over-year enrollment decline amid an increased effort to boost…
Chris Huebner·Sep 22, 2023How to Bring Big Brand Thinking to Smaller BudgetsA Framework for Planning Effective Media Campaigns
Chris Huebner·Sep 5, 20234 Reasons Why Integration Should be at the Heart of Media PlanningMore than ever campaign planning has become increasingly complex. Higher education marketers must grapple with a greater spectrum of…
Chris Huebner·Jul 7, 2023What Happens When the Cookies Crumble?Three ways higher ed marketers can prepare for the next wave of privacy measures
Chris Huebner·Jun 21, 2023Growing N.C.’s Most Transfer-Friendly UniversityHow do you deliver and sustain a complete brand story? You balance the head and the heart.
Chris Huebner·Jun 14, 2023Why the Brand vs. Performance Debate Has Led Higher Ed Marketers in the Wrong Direction.How our focus on fast media has slowed opportunities for growth.
Chris Huebner·Mar 20, 2023YouTube Advertising for Higher Education MarketersWhen it’s time to extend the work of your new branding project, the best advertising investment is in high-impact, high-quality ad units.
