Peter Corbett·Sep 4, 2025Where Does Commercial Production Go Now? An Update“The marginal cost of expertise is going to zero,” says Professor Karim Lakhani of Harvard Business School.
Peter Corbett·Apr 17, 2024AI: Where Does Commercial Production Go Now?While everyone is focused on generative AI’s ability to create incredible video, useful AI can be found in the applications we have in our…
Mojo Media Productions·Nov 24, 202310 Tips: Mastering Commercial Production in the Modern EraThe landscape of commercial production is evolving rapidly, requiring directors and producers to constantly adapt to new technologies…
InCommercials that Don’t Work and WhybyMichael Mackey - a Renaissance of Truth & Comedy·Sep 9, 2023Why is there POOP on my Insurance?Dramedy, the obvious mashup that it is, can be so many different things and mean so many different things to different people. For example…
Doug Smith·Apr 6, 2022Winning Commercial Briefs with Detailed Bid PackagesA successful commercial production is a mix of art, and science. The perfect bid package is a compliment of creative ideas paired with a…
