InWrite A CatalystbyAbhishek Sharma·4d agoThe Veblen Effect: Why Some Things Sell More When They Cost More…The strange economics of price tags that work like spotlights, and what a $14,900 handbag reveals about how people value things.
Anushka vijay·Oct 22The Economics of Loss AversionThere is something oddly unsatisfying about the way we relate to losing. Getting back ₹1000 feels good but losing ₹1000 somehow feels…
Atharvabagul·Oct 20The Little Treat Economy: Why We Buy Ourselves Happiness in Small PortionsSomewhere between inflation, burnout and the existential dread of checking our bank balances, a pastry has become a perfectly reasonable…
Daniel Mutuku·Oct 8You Didn’t Pick Up My Call. Why Are You Calling Me on WhatsApp?What a familiar phone habit reveals about how we communicate, spend and stay connected.
Northlight Analytics Partners Inc.·Oct 8Psychological Pricing in US Retail: What to Test Before You Trust$9.99 looks cheaper than $10.00 in theory. Whether it sells more in your category is a test, not a given.
