Joseph Sides·3d agoThe Privacy Risks Hidden in Digital Waiting ListsDigital waiting lists offer convenience but can leave personal information stored long after someone has left the queue.
InWomen in TechnologybyNasarah·Oct 18How big companies like Target and Meta use Predictive AnalyticsA response icon1A response icon1
Joseph Sides·Sep 25Your Car Knows More About You Than You ThinkAs cars become increasingly connected, everyday driving can quietly create a detailed digital record of our lives.
Joseph Sides·Sep 6Your Grocery Receipts are Building a Profile of youBuying groceries does not feel like a privacy decision.
Justin Henson·Apr 16The Real Cost of Bad Consumer Data: Why 22% Of Your Database Decays Every YearImagine you spent months crafting the perfect campaign. You nailed the message, and the visuals look stunning. But instead of the flood of…
Jenna Hamza·Feb 1When Marketing Reads Emotions: AI Personalization and the Gen Z ConsumerCompanies don't just know what you want, they know how you feel too…
John Dubois·Sep 24, 2025Zero-Party Data: When Customers Hand You the Cheat Sheet (and Dare You Not to Blow It)Why Volunteered Data Will Redefine Marketing Strategies
TheLaborLawyer·Mar 26, 2025Consumer Data ResponsibilityAs I write this on Friday morning, news came out this day that sort of flew under the radar what with President Biden continuing to…
Raj Ananthanpillai·Mar 8, 2025Big Corporations Keep Mishandling Your Data — and Getting Away With ItTwo developments in January 2025, exposed the problem of consumers having no visibility nor control over their own data while corporations…
Arima·Dec 27, 2024How to Get Next-Level Consumer Insights with Synthetic DataMarketers facing data limits can still gain nationwide consumer insights. How? Through the power of synthetic data.