Miguel Rosario·Jul 22It Took Me a Year to Pick a Brand Name. It Was Worth the Wait.When I first started working on the concept of what is today DayClerk, creating wireframes, formulating user stories, writing technical…
InILLUMINATIONbySanskaar Shetty·Feb 13Inside the Aisle: The Logic Behind Retail NudgesWhat a “Nudge” Truly Means?
Karumshoker·Sep 25, 2025Why Logic Isn’t Enough: How Psychology Shapes Consumer DecisionsHave you ever wondered why people pay more for bottled water when tap water is virtually free, or why some products succeed despite making…
Josh Weaver·Jun 9, 2025Millennial Parents Are Raising the Most Powerful Consumers in HistoryHow collaborative parenting created a generation with $5.39 trillion in household influence — and why brands can’t afford to ignore the…
InFoster School of BusinessbyUW Foster School of Business·Apr 16, 2024UW Foster Faculty Spotlight: Mark ForehandProfessor Mark Forehand shares insights into the inner workings of consumers and consumer marketing at the Foster School of Business
