Abimbola Abikoye·Jul 27Global Environmental GovernanceEPR: The Same Bottle Costs Three Different Things
Isabelo Pascual·Apr 10Apparently, due diligence or research isn’t something younger people do.B2C and the state of the modern consumer.
Pedro Porto Alegre·Jan 21How United Sodas Can Win the Soda 2.0 Moment (Before It Gets Outshouted)What brand-tracking reveals about Soda 2.0, and why United Sodas’ biggest challenge isn’t product, it’s memory.A response icon1A response icon1
Harry McKaig·Dec 17, 2025Why Most Beverage Alcohol Brands Get E-Commerce Wrong (and Why You Still Have to Do It)How to Think About E-Commerce in Beverage Alcohol
Sigmoid·Nov 20, 2025The Next CPG Flywheel: AI, Retail Media, and Rapid InnovationAI is transforming how CPG companies innovate, advertise, and engage with consumers. In the second episode of Sigmoid’s podcast, Reimagine…
Beast Insights | Payments Business Intelligence·Oct 28, 2025CPG Data Analytics: Transforming Consumer Goods Data Into Competitive AdvantageWhen I started working with consumer packaged goods companies five years ago, I witnessed a troubling pattern. Brands were drowning in data…
Alex Harper·Jun 25, 2025What I Would Do Differently If I Were Launching a CPG Brand in 2025Collected insights, shaped by experience
Sophia Cheng·Apr 4, 2025Why Making Oddball Is Hard — And Why We’re Doing It AnywayOddball may seem like a simple idea. A nostalgic jelly snack made with real fruit and clean ingredients. But it’s the simplicity that…
InMarketing in the Age of DigitalbyJoann Shin·Feb 16, 2025Ben & Jerry’s Website: A Scoop of Good UX or a Melting Mess?Welcome back to my blog! Today, we’re diving into something that affects us all — UI/UX design on brand websites and how it shapes our…
Kiva Dickinson·Dec 13, 2024Selva Perspective: Mars / KellanovaThe below is taken from Selva Ventures’ Q2 2024 Quarterly Investor Letter
