BRNDTS·Sep 16, 2025AI is Redefining What Makes an Ad ValuableAI in advertising must shift from targeting audiences to shaping ad experience — fit, timing, and attention now define value.A response icon1A response icon1
Barometer·Jul 23, 2024Part 1: Inclusion by DesignWelcome to part 1 of The Inclusive Contextual Suitability Declarations.
Shailesh Chauhan·Apr 1, 2024How can I use third party cookie data for digital marketing?While third-party cookie data was once a mainstay in digital marketing, its use is becoming increasingly limited due to privacy concerns…A response icon2A response icon2
Ariful Alam Tomo·May 2, 2023The Power of Contextual Marketing: How to Stand Out in a Crowded Digital WorldDo you remember the last time you saw an online ad that felt like it was made just for you? Maybe it was a promotion for a product you…
InMiQ Tech and AnalyticsbyTamphaleima Laishram·Apr 13, 2023How we use Open Street Maps for more effective geo-contextual targeting at MiQNitin Vinayak Agrawal, Data scientist II, MiQ & Tamphaleima Laishram, Product analyst I, MiQ
InMiQ Tech and AnalyticsbyJoshikaa R·Oct 12, 2022Why geo-contextual targeting could be the answer to cookieless advertisingJoshikaa R, Data scientist I, MiQ
Gourav Chindlur·Jun 7, 2022Google Topics API and why Contextual targeting will be king again!Google shelves FLoC, introduces Topics API. This is a major turning point in identity targeting as it marks the end of Google’s attempt to…A response icon1A response icon1
InContent IgnitebyBen Spencer·Jun 6, 2022Contextual Audience Segmentation for Publishers — Content IgniteAs of June 2022 we are, in all likelihood, looking at the deprecation of the cookie over the next 12–18 months. From our own discussions…
InGoWitbyDila Doymus·Dec 24, 2021What is Contextual Targeting?The announcement from Google that it will no longer allow third-party cookies in Chrome from 2023 on has stunned many in the industry. In…
InMiQ Tech and AnalyticsbySachin Kumar·Nov 16, 2021Geo Contextual approach in Cookieless FutureAdvertisers have been using cookies for years, i.e. small text files stored on the browser used as an identity — to understand consumer’s…
