Adam Cirucci·Aug 19Ode to Cracker BarrelThe only Cracker Barrel in Chester County is gone, and we are poorer for it. It was one of a handful of locations to shoo people off the…
InDataDrivenInvestorbyJD Miller, PhD·Aug 5The CEO is out. The bots that broke her first big decision are still there.Analysis found nearly half the Cracker Barrel boycott calls came from bots — but most boardrooms still share this blind spot.
Johnny Diggz·Jan 13Cracker Barrel Rebrand: Reblanding Meets the Rocking ChairCracker Barrel tried to do what every brand is told to do in 2025: simplify, modernize, “clean it up.” You know the move. Flatten the mark…
Sharvette Mitchell·Oct 17, 2025Spoiler Alert: Branding is an Emotional ConnectionWhat happens when a brand tries to modernize, and it backfires? Let’s talk about it!
Dan Johnston·Sep 25, 2025Cracker Barrel: Where We’re Going, We Don’t Need GimmicksIf my career has taught me anything, it’s that you don’t solve problems by cranking the dial to 1.21 gigawatts and hoping for the best.
Amanda Neville·Sep 4, 2025Cracker Barrel Rebrand Redux: 5 Ideas to Actually Save The Flailing BusinessQuestion for my branding colleagues and marketing execs everywhere:
InGraphic LanguagebyBrandon Moore·Sep 2, 2025Thoughts On Cracker BarrelDesign has little to do with thisA response icon1A response icon1
Cynthia Akita·Sep 1, 2025The Logo That Broke the Internet: Cracker Barrel’s Branding MistakeThe Fall of Cracker Barrel’s Rebrand
InCivil PoliticsbyRandy Fredlund·Aug 31, 2025What’s in a name?And why do you care?A response icon4A response icon4
Pastor Matthew Best·Aug 29, 2025I’m concerned for youI’m really concerned for many of you. If you are upset about a corporate logo change and are pouring your energy and emotion into it, I…
