Emma Drew·Mar 5Books That Travel Between London and ParisEvery year, we celebrate World Book Day and the stories that transport us to other places. Literary journeys across the Channel have long…
datadice·Feb 23Latest Updates on Google Data Analytics (January 2026)The highlights of the updates on BigQuery, Looker Studio, Google Analytics (GA) & Google Tag Manager (GTM). By Alexander Junke
Guilherme Yohan·Nov 24, 2025The Future of AI Driven Customer Journeys: Performance, Compounding Mistakes and the Architecture…AI is not transforming customer journeys. It is redefining them at a structural level. Companies that treat this shift as a creative…
InAdobe Tech BlogbyArchana Narayana·Apr 26, 2023A Deep Dive into Adobe’s Cross-Channel AnalyticsStitch anonymous user behavior to authenticated user journeys using Adobe’s Cross-Channel Analytics.
芃芃其麥·Dec 3, 2020聊聊產品：門市店員引導會員去別的通路消費，可能嗎?小希從夜校以來就一直在化妝品公司的百貨專櫃工作，開始是因為喜歡化妝又能賺取學費，做著做著打工變成正職也3年了，對於整個百貨一樓第一線化妝品牌的口紅色號如數家珍，底妝與修容運用搭配不同的膚色如火純青，有著觀察靠櫃消費者的談吐就知道怎麼能讓他們買單的思路與口條。小希能在今年初得以被升…
芃芃其麥·Nov 16, 2020聊聊產品：怎麼讓門市店員擁抱線上通路?門市和專櫃的店員就是品牌在線下第一線的最佳代言人，當品牌在推廣會員線上線下都能被品牌包圍，成為無論線上線下消費時心目中的第一品牌，店員當然也是推廣跨通路消費時的重要角色。不過在實體通路經營越久的品牌，店員對於線上通路的反感越強烈，因為店員會擔心會員在線上消費就不會去門市消費了，所…
InBecome DeveloperbyTon Saito·Dec 17, 2019Let’s talk about Omnichannel: Main conceptsThis is the first post of an entire series about omnichannel.
C3 Creative Code and Content·Aug 2, 2016Content Marketing — Kaderschmiede für crossmediales StorytellingC3 Opinions: Die Debatte um Content Marketing geht in eine weitere Runde. Im Fokus stehen die handwerkliche Qualität des Journalismus und…
Yakup Bayrak·Jul 8, 2016Multi mi Cross mu Yoksa Omni Channel UX mi?Dalgası ülkemize geç de olsa vurmuş olan yeni “kanal pazarlama” yaklaşımı Omni-channel Marketing, ne yazık ki bazı jargon tüccarlarının…
Victor Bretz·Feb 15, 2016Get To Know About Crafting Good Cross Channel MarketingSummary: Cross-channel marketing aims at executing marketing campaigns in an integrated manner so that the consumers may switch from one…
