Paul Asel·Jul 7Crossing the Chasm: Marketing Road Map to Scale StartupsGreat marketing often outflanks superior technology. Crossing the Chasm offers a marketing road map to win customers across the technology…
Brian Kim·Apr 4🌉 [Strategy] Crossing the ChasmYour product didn’t fail because it was bad. It failed because you were selling to the wrong people at the wrong time
Bjørn Broum·Feb 9Crossing the Data Governance Chasm — Why Your Transformation Stalled at the PilotYou’ve built the bridge, but most are still swimming.
Noemi·Oct 18, 2025Crossing the AI ChasmLately, I’ve been revisiting Geoffrey Moore’s Crossing the Chasm, a classic that explains why breakthrough technologies so often stall…
Dimcho Mladenov·Jul 6, 2025The first rule for a successful startup is organizational efficiency“Efficiency is doing things right, effectiveness is doing the right thing.” — Peter Drucker
