Prashant Chaudhary·Aug 15Nobody Checked the Broken FileMatch rate is calculated by the vendor being evaluated, on a denominator it picks, and it is rarely audited. The market still treats it as…
Aleksander Sekowski·Jul 27A Pause Ad Used to Be a JPEG. VAST 4.4 Changes That.The CTV Ad Portfolio just became a standard, and the draft schema alongside it rewrites a part of VAST that had barely moved in seventeen…
Aleksander Sekowski·Jun 19VASTlint is now on PyPI: VAST validation for your Python backendIf you run a DSP, an SSP, an ad server, or any kind of video trafficking pipeline, you have almost certainly written code that tries to…
Aleksander Sekowski·Jun 8Bundle ID Fraud in CTV Is a Trust FailurePixalate’s latest CTV reports point to a bigger problem than bad metadata: too much of the market still buys app identity claims before it…
Aceex·Dec 2, 2025The Hidden Inventory Shift: Where Traffic Actually Goes During HolidaysEvery Q4, the same question comes up in performance reviews:
Visora·Nov 7, 2025The Cross-Device Video Playbook: Reaching Audiences Across CTV, Mobile, and DesktopHow modern audiences consume content across multiple screens — and what it means for your video advertising strategy
TeqBlaze·Oct 22, 2025Signal loss in CTV: Building a data-resilient monetization stackIn 2025, the adtech ecosystem is experiencing a significant upheaval. There are just too many factors affecting this domain, namely, strict…
InApptrovebySharan Anuraj·Sep 30, 2025The Big Screen Comeback: Why CTV Ads Are the Smartest Bet for App GrowthFrom living rooms to app installs, here’s how CTV is reshaping user acquisition in 2025.
InApptrovebySharan Anuraj·Sep 28, 2025From Mobile to the Living Room: Why Marketers Are Betting on CTVBring your campaigns from mobile to the living room and engage audiences with the precision of digital on the biggest screens.
InToad StreambyKevin Wilkerson·Jun 9, 2025All About CTV AdsUnlocking the Power of Non-Skippable, Targeted Advertising with Detailed AnalyticsA response icon1A response icon1
