Hassan Azagzaou·Oct 22How Morocco Actually Chooses a CompanyA series on the three routes from a customer’s question to a company’s phone, and what each one asks of a business
Ezhuverse·Oct 18When Free Stops Being FreeThe most expensive things in your life might be the ones you never paid for.
Ezhuverse·Oct 4Why People Reject Things They Say They WantPeople are surprisingly good at describing what sounds appealing. They are much harder to predict when something is actually put in front…
Aneena Paul·Sep 30I Had Customer Validation. Or So I Thought.I thought positive customer conversations meant I was onto something. What people actually did told a different story.
InArtificial Intelligence in Plain EnglishbyJasmine Carter·Sep 16How to Turn Customer Behavior Into Revenue With Machine LearningBusinesses that read customer signals and act on them with machine learning turn everyday actions into repeatable revenue. This blog shows…
IIS·Sep 7I Found a Note From 2023. Turns Out, I Still Use ItI was going through my old notebooks recently and found this tiny note from September 2023.A response icon1A response icon1
Ellie Do·Sep 3Synthetic Users Are Opening a New Chapter in Product ResearchProduct teams are making more decisions across more customer segments in less time. Yet the evidence behind those decisions still depends…
Abigail·Aug 15Diagnosis Before PrescriptionMost business advice assumes diagnosis has already taken place.
Jim Katzaman·Aug 12Innovation in Marketing Starts With What ChangedTechnology enables it. Culture decides what works
Research Distiller·Jul 30Research Distiller Issue 1 — May 18–24, 2026: Business Papers, Filtered for Industry UsefulnessWhy can “be yourself” recruiting language backfire? It can feel unsafe.
