Ux Prosperar·Oct 23Why Service Design Is the Natural Next Step After UX ResearchYou Did the UX Research. Users Still Complain. Here’s Why.
InILLUMINATIONbyDr Greeshma Sharma·Sep 13Persona Means Something Different in Marketing vs. DesignA classroom question that untangled two words — persona and customer journey map — across a business classroom and a design studio.
InDataDrivenInvestorbyAdnan Siddiqi·Jul 29After Helping a Friend Fix Shopify Tracking, I Built a Customer Journey Dashboard with GA4 and…In my previous article, I explained how I implemented browser-side and server-side tracking for a Shopify store using Google Tag Manager…
Alexander Drobyshevski·Jun 22Narrative Gap: Why Millions of Ad Budgets Shatter on Bad CXProblem: Companies spend millions to position themselves as “partners” and “assistants”, but at the points of contact (application, help…
Rituparna Halder·Jun 2What Happens After Delivery? Mapping the Postpartum Experience Through a Product LensA customer journey mapping exercise that reveals how one of India’s most trusted maternity brands disappear precisely when a new mother…
