Trustbusiness·Just nowHow to Turn First Time Buyers Into Regular Crochet CustomersThe shopper who bought one plushie today can become the friend who visits every market if you give them a reason to remember you.
Business and Technology University (BTU)·3h agoA cheaper supplier still has to make switching possibleMain
Ryan M. Raiker, MBA·Oct 26Loyalty Program Without an App: One NFC Tap at the CounterYour Customers Won’t Download Another Loyalty App. Here’s a One-Tap Alternative.
InAddWeb DigitalbySakshee Chowta·Oct 24The Difference Between Keeping a Client Happy and Keeping a Client“The purpose of business is to create and keep a customer.” — Peter Drucker, The Practice of Management
Phil Salt·Oct 24The dynamic NFC tag: why loyalty at the till finally got simpleOne tap proves the customer was there. An anonymous passkey remembers them. Nothing else is needed: no app, no card, no form, no gesture…
Serge Beliaev·Oct 22Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium.How Hersheypark and Aquarium of Niagara use loyalty challenges to fill quiet hours, move guests around the site and sell more extras.
Alex Carey·Oct 21Sixteen juice bars, one tag per counter: what Guapa Juice got in its first weeks with LecyA Belgian chain replaced its paper stamp card with a dynamic NFC tag. Here is how the deployment went, what the back-office shows, and what…A response icon1A response icon1
Serge Beliaev·Oct 21The top tier as a backstage pass: how e.l.f. Beauty Squad rewards its best membersThe idea
InILLUMINATIONbyClaire Galea·Oct 20The Silent Client ParadoxAre businesses measuring the value of the customers they’re gaining while overlooking the relationships they’re silently losing?
