Ali Bahbahani·Sep 26Why People Return: Designing the Second VisitEvery June for more than twenty years I have gone to Royal Ascot. I am not unusual in this. The Gulf I come from is one of the world’s…
Houssam El Zein·Sep 3Destination Marketing in the GCC: Sovereign Demand CreationBack in 2015 I was representing Qatar at NAFSA in Boston, and attendees from all over the world kept asking me where Qatar was. I usually…
Sudarshen Gorre·May 14Primary reasons why destination marketing is importantImportance of Destination MarketingA response icon2
InNeuromarketing for the PerplexedbyThomas Zoëga Ramsøy·Mar 19The celebrity trap: why your brand ambassador may be stealing from your brandMy latest coauthored neuroscience research study — using eye-tracking and EEG — reveals what the brain actually does when it sees a…
Mason Campbell·Mar 6Why Destinations Fail When Sustainability Lives on a WebpageEmbedding Sustainability Across Tourism Practices
