Reputation House·Sep 18The Apology That Became the Crisis: Why Reactive Communication Is a Risk Category, Not a PR ProblemThere’s a specific moment every crisis manager dreads — not the incident itself, but the apology that follows it. Because in a surprising…A response icon3
Reputation House·Sep 2The 80/15 Gap: Why Most Brands Are Ghosts in the AI EraThere’s a conversation happening about your company right now. You’re not in the room. An AI is speaking on your behalf — and it learned…A response icon4
Reputation House·Apr 17The New CEO’s Narrative Is Already Written Before They Say a Word. Josh D’Amaro’s from Disney caseWhen Josh D’Amaro was named Disney CEO in March 2026, the story about his leadership was fully formed before he walked into his first…
Reputation House·Apr 1680% of CEOs Don’t Trust Their CMO With Brand Reputation. The Numbers Explain Why They’re RightThere’s a number that should make every CMO uncomfortable at their next board meeting: 44%. That’s the share of a company’s market…A response icon3
Reputation House·Apr 15The $4.4B Brand That Lost Control of Its Story in 72 HoursNobody boycotts a candy bar. Until they do.A response icon3
