Varg Conversion Lab·5d agoThe Lean Creative Brief: Armstrong FitnessSection 1: Core Value Proposition & Vision
Varg Conversion Lab·5d agoThe Lean Creative Brief: Distressed US Real Estate NicheSection 1: The Core Value Proposition & Vision
Peter Amajor·Oct 15The Second Subject Line Nobody WritesYour subject line earns the open. Your email opening line, the preview text sitting next to it, decides whether there’s ever another one.A response icon2A response icon2
Chioma Angel·Oct 10COPYWRITERS MESS WITH YOUR CUSTOMER’S HEAD FOR A LIVING. That’s Why They Buy.In my last post, I talked about what copywriting is (and how Coca-Cola used three simple words to sell billions of sodas).
Andy.G·Sep 21The Sales Letter That Mailed for Thirty Years Worked Because It Did Not Look Like an AdGary Halbert's coat-of-arms letter was not magic prose. It was a plain envelope, a real stamp and your own surname in the first line. The…
Keyboenkhtsog·Aug 8Secret #6:Attractive CharacterWhat is the difference between $1k and $100k results?
Naman Rohandiya·May 26The Best Direct Response Copy Rarely Talks About the Offer. It Talks About the this one thingWhy leading with your product is the fastest way to lose the reader you almost had
Erik Lindqvist·Apr 4How Medvi used direct response to make 1BEveryone read the NYT piece and came away thinking about two-person teams and AI tools. I came away thinking about Gary Halbert.
Josh George·Nov 20, 2025I Used to Write “Cute” Emails — Then I Realized No One Was ClickingChase Dimond’s billion-email approach changed how I think about marketing, clarity, and conversion.
Saurab Bikram Shah·Nov 10, 2025Effective Copy Is Simply Saying What You Have To SayOne of the most interesting things I’ve ever read on copywritng comes from Gary Halbert. He wrote in one of his newsletters that the best…
