Appeal & Ink Studio·Oct 22One Campaign, One Month: How a Small Nonprofit Can Plan GivingTuesday Through Dec 31A practical plan for the one-person development shop: set a goal you can defend, run a simple GivingTuesday, and keep the donors it brings…
Wale Abba·Aug 11Why did giving drop last quarter?If you’ve ever answered that question in a board meeting with a theory instead of a number, this one’s for you.
InJourney to ImpactbyWendy Clow·Jul 23The Year-End Appeal That Doesn’t Treat Every Donor the SameEvery fall, nonprofits write one year-end letter and send it to everyone. The first-time $25 donor and the nine-year, $5,000-every-December…
InCastle RoadsbyE Paul·Jul 22Should a dead-broke carpet cleaner clean your donor file? (Part-II)Does “purpose reframe the impossible as inevitable”?
InCastle RoadsbyE Paul·Jul 15Should a dead-broke carpet cleaner clean your inactive donor file? (Part-I)Joe was a dead-broke carpet cleaner. Now he’s a multi-millionaire.
InCastle RoadsbyE Paul·Jul 8Have you lapped your lapsed donors?It was a Thursday night in Pasadena. The one in California, not the one just east of Houston.
InJourney to ImpactbyWendy Clow·Jun 18Why Nonprofits Are Leaving Donors (and Dollars) on the TableThe commercial world solved donor retention 15 years ago. The tools finally got cheap enough for the rest of us.
InCastle RoadsbyE Paul·Apr 22Return to sender! Is your address now unknown?“Return to sender, address unknown!”
Sadichchha Adhikari·Apr 17You’re not just competing with other nonprofits, you’re competing with all brandsHow a thoughtful donor experience strategy can translate into higher giving
InData And BeyondbyKay E.·Apr 16Your Retention Rate Is Lying to YouWhat cohort analysis reveals about the hidden risks in your charity’s donor base
