Perfumeo.co.uk·Oct 3Lily of Valencia vs JPG Scandal: Real Dupe?Two UK stockists call it an exact Scandal dupe — at a fraction of Gaultier’s price.
Nazafarin Nasr·Sep 24Is It Really a Dupe? Brand Misinformation on Fashion TikTokFor many shoppers, TikTok has replaced magazines and fashion editors as the first place to find out about new products, and “dupe” videos…
Aeroz·Feb 20The Psychological Pivot: How We Outsmarted “Dupe Culture”The modern counterfeit crisis isn’t just a supply side headache; it is a fundamental shift in the consumer psyche. As we navigate 2026, the…
InWrite A CatalystbyKeshvi Sejpal·Feb 7Team Birkin or Team WirkinFrom Birkin waitlists to Wirkins, Gen Z is ditching logo worship and luxury approval — dup es are the new statement.
Chris Reads·Dec 11, 2025Fakes to dupes to BYDI’ve noticed every hair salon and spa in Shanghai has a Dyson hairdryer. It didn’t surprise me that much because virtually all the high-end…
