Dylan Thomas Cotter 🏳️⚧️ 🏳️🌈·Sep 25I Don’t Pay For Press. I Specialize in Earned Media.I am a publicist. I don’t pay for press because I earn it, and this will be a learning experience for those who seem to need it who’ve…
InMarketing in the Age of Digitalbytatiana michelle·Aug 3My Top 5 Tips for a Successful Digital Marketing Strategy in 2026What I believe to be the most important factors shaping digital marketing success.A response icon6A response icon6
InMarketing in the Age of DigitalbyKatie Kelly·Jul 20Esprigh, ExplainedWhat a viral TikTok joke about Sprite taught me about earned media and knowing your audience
Valasys Media·Jul 1When FIFA Tried to Hide a Logo and Accidentally Made It FamousHere’s a fun one from the World Cup: FIFA spent months and millions making sure no unofficial brand could sneak into a stadium. Then a…
Brett Farmiloe·Jun 2How to Do PR in the Age of AI Search: A Founder’s PlaybookHere’s the PR playbook I’d run today if I were starting from zero.
Alexis Henderson·Mar 3Why PR Outperforms Marketing for Brand Awareness — Lessons .As a founder or someone leading a small team, you face tough calls on where to spend your growth money. Your main goal stays simple: create…
Sarel·Feb 17Why Your Content Team Is the Missing Link Between Owned and Earned MediaMost marketing leaders treat owned and earned media as separate channels, managed by different teams with different goals. That’s a mistake…
Ronn Torossian·Jan 10The New Rules of Visual Branding for Earned MediaEarned media has always been the holy grail of public relations — the coverage, mentions, and shares that money can’t buy. But in 2026…
Sarel·Dec 24, 2025How to Host Press Dinners That Generate StoriesYour last media dinner cost $5,000, consumed three weeks of planning, and delivered exactly zero published stories. The chef plated twelve…
