Rajiv Gopinath·Oct 29Chapter 34: Counting the Same Sale TwiceA sale that moves from a shop to an app is not growth. A sale recorded by two systems is not two sales. Before you can ask what caused the…
Edo van Uitert·Oct 28Why the anti-money laundering ecosystem needs an end-to-end feedback loopFinancial institutions, lawmakers, supervisors and other public sector bodies invest significant time and resources in implementing and…
Mohamed Zaher·Oct 25The Accountability Gap — Why Good Organizations Struggle to ExecuteWhat engineering, compliance, operations, and community governance have taught me about the distance between responsibility and results.
Rajiv Gopinath·Oct 21Chapter 33: Creating Demand, or Just Collecting It?Some channels make people want your brand. Others are simply there when they buy. Most models cannot tell the difference — and they pay the…
John Faig·Oct 20A Unified Model for AI in K12The history of #EdTech in K12 has been checkered, and products rarely deliver value to both teachers and administrators, nor do they impact…
Faris Aranki·Oct 19You’ll never be a good presenter until you wrap your head around thisTo be awesome at the front of any room is about learning to balance 3 components (Knowledge, Feelings and Process — aka the IQ, EQ, FQ…
Rajiv Gopinath·Oct 15Chapter 32: How Much Should Markets Share?Separate models can mistake noise for difference. One pooled model can mistake difference for noise. A hierarchical model estimates how…
InInfinite ImpulsebyMukundarajan V N·Sep 25The Paradox of Ineffective EfficiencyEfficiency is a means, not an endA response icon6A response icon6
Swier Miedema·Sep 25Why Your Training Budget Collapses Under PressureAnd the kind of thinking business culture keeps overlooking
Rajiv Gopinath·Sep 23Chapter 29: When the Model Isn’t EnoughExperiments create a cleaner test of cause and effect; Chapter 29 in the Marketing Effectiveness Series