Quanhui Lin·Apr 17, 2025Why Won’t Right-Wingers Stand Up For Science?A couple weeks back, I was at the 2025 Stand Up For Science protest. It was a protest against the Trump administration censoring words and…
Rajiv Singh·Jun 3, 2024How The Elaboration Likelihood Model Helps Craft Persuasive AppealsAccording to this article by Simply Psychology, the Elaboration Likelihood Model (ELM), attempts to explain how people process stimuli…
julia flemming·Sep 25, 2023Let’s Create: The Power of PersuasionUsing Elaboration Likelihood Model to craft a persuasive appeals.
Mguerrierimaril·Sep 24, 2023Re-routing you now: Elaboration likelihood model explainedThe Elaboration Likelihood Model (ELM) states that there are two routes for processing information, leading to attitude changes: the…
Daniela Jaramillo·Sep 23, 2023Why keep audience’s behavior in mind to effectively communicate with themAs a media practitioner you could be scratching your head thinking about effective ways to convey a message. That’s basically what our jobs…
