Sara Kappler·Sep 8, 2025Stop Correcting Email Typos: What To Do InsteadShould you be correcting typos in user-entered email addresses?
Sara Kappler·Jun 19, 2025What’s the value of your email list?Whether you’re just starting out in email or already have a robust email marketing strategy, this question should be at the top of your…
Sara Kappler·Apr 3, 2025How To Use Alfred To Clean Your Email ListAs a marketer, you know that high-performing email campaigns are built around good data. The data you use to maintain and clean your email…
Sara Kappler·Mar 16, 2025How To Clean Your Email Lists — List Hygiene 101A Guide To List Hygiene Best Practices
Mark Thompson·Feb 7, 2025Why I Deleted 361 Subscribers (And Why You Should Too!) — Simple Is ProfitToday, I carried through on my promise and deleted 361 subscribers from my Substack list.