InBootcampbyClement Fadeyi·Nov 27, 2022Ethnography in designI have seen a lot of case studies but most of them do not talk or give me insight into the best way to deeply understand and predict the…A response icon1A response icon1
Dr. Ender Ricart·Apr 19, 2022Deep Analysis in UX Research: Ethnography as an Approach Not MethodThe qualitative research methodologies of academia, including ethnographic practice in anthropology and other social sciences, is not the…
Alya Naumova·May 9, 2019How ethnography can help advance Cannabis growingEthnography enables growth by grounding decisions in evidence and keeping product teams from going down a wrong path. I helps businesses…
InThree Quarters of an Elephantbymazyar·Feb 11, 2019A REPORT FROM WALKING SENSORY ETHNOGRAPHY IN SAN JOSE, CALIFORNIAIn November 2018, American Anthropological Association’s meetings took place in San Jose, California. The Dumbarton Circle organized an…
Katie Vasey·Feb 15, 2017Designing the Future — Strategic designOne of the breakthroughs in Strategic Design was bringing the invisible ‘dark matter’ to light. As Dan Hill points out the ‘dark matter’…
