Krishna Mithani·Oct 2, 2025Festivals: The Original Masters of Hype and LoyaltyBehind Every Modak and Mistletoe Is a Branding Lesson Waiting to Be Stolen.
Upshot.ai·Oct 23, 2024Top 5 Holiday Marketing Strategies Proven to Boost SalesIn this blog, we will explore proven holiday marketing strategies that can help you boost sales. Read more
Kawani Ali·Feb 26, 2024How I Sold Over 10,000 Tickets To A Festival Without a Big Namever dream of throwing a festival so epic, tickets fly off the shelves even without a superstar headliner? You might think it’s impossible…
Ranjan Das Talks·Oct 17, 2023How marketing and festivals complement each otherMarketing is to identify, create, sustain and grow the demand for a product or service amongst consumers or non-consumers in an existing or…
Right Angle·Oct 17, 2023Marketing Musings: Where festivals go, commerce followsAmid the religious fervour and pandal-hopping that is seen during Durga Puja, marketers aim to make merry while consumers spend