Flowup·11h agoYour product just got into 7-Eleven. Where should the first marketing budget go?Flowup Channel Team | Arm
Branding with Rishi·1d agoYour Product Isn’t the Problem. Your Packaging Might Be.By Rishi Singh, branding and packaging designer. I break down why people pick one product over another on Instagram at…
G'day Frank·2d agoDoes branding create loyalty?Love and loyalty for a team is one thing, love and loyalty for a toilet paper brand, well, that’s another. Here’s how to understand the…A response icon1A response icon1
Design Sphere·3d agoYour FMCG Packaging Is Doing More Selling Than You ThinkConsumers make quick decisions. Sometimes, all it takes is a few seconds in front of a supermarket shelf to decide which product goes into…
Northlight Analytics Partners Inc.·Nov 2Forecasting a New Product With No Sales History: A Practical PlaybookLaunch forecasts are never exact. They can still be structured, honest about uncertainty, and quick to learn from.
Distiqo AI·Nov 1Your distributors, live, from their books: Distiqo AI Brand OSA brand’s DMS is the third copy of a bill the distributor’s office has already typed. Distiqo AI’s Brand OS reads his own billing instead…
Goods Checker·Oct 25Three Things Most People Get Wrong About Computer Vision in RetailMost objections to computer vision in retail come from assumptions that were accurate five years ago and haven’t been updated since…
Goods Checker·Oct 23Three Reasons Merchandising Audits Produce Data Nobody UsesMerchandising audits exist to answer one question: does the store shelf match what was agreed? In practice, the audit process generates a…
Jashsheth·Oct 22One Bar, Fully Decoded: What Cadbury Actually Makes When You Buy a Rs 10 Dairy MilkPick up a Rs 10 Cadbury Dairy Milk and you pay about 76 paise a gram. Pick up a Silk Bubbly and you pay up to Rs 2.13 a gram, nearly three…
Margin Notes·Oct 13The Sameness Problem: If Everyone Has the Same AI, What’s Your Edge?If you and your competitor feed the same information into the same AI, you get the same answer. The edge isn’t the AI. It’s what you put…
