John B. Dutton·Aug 15, 2024Musk’s genius business model: coerce your clients!The CEO of X files lawsuit against advertisers after telling them not to advertiseA response icon1A response icon1
InZefrbyElisa Crutchfield·Feb 23, 2023Zefr Named to TikTok Marketing Partner ProgramZefr, global market leader in brand suitability in walled gardens, deepens integration with TikTok
InZefrbyElisa Crutchfield·May 6, 2021Brand Safety & Suitability: New Rules, New RegulationEarlier this year, industry leaders from platforms, brands, agencies and tech companies got together to talk about the future of the ad…
InZefrbyElisa Crutchfield·Apr 15, 2021Brand Suitability in Video: Keys to SuccessWhen ideating your brand suitability strategy, apply key learnings to drive value.
InZefrbyElisa Crutchfield·Apr 13, 2021Understanding GARM: Who are the Brands, Platforms and Agencies?GARM is comprised of an advertiser centric community of global brands, media agencies, media owners and platforms.
