Amy Sung·4d agoOpening Our First Global Store: What 7 Years of Connecting Dots Look Like in Kuala LumpurFrom a 2017 dream in Seoul to the outdoor plaza of TRX Mall — and the quiet realization that brand building is never finished.
INSIGHT FLOW·Sep 23Under a Harvest Moon, Before the Long RoadA season of stages, a new product, and the quiet breath before HiStranger’s biggest journey yet.A response icon1A response icon1
K-Culture Strategy Lab·Sep 18K-Pop’s Retro Wave Went Global. Nobody Overseas Noticed It Was Retro.The first two installments of this series looked at why Korean brands and Korean idols keep going back to old material — a 1970s soju, a…
zf_fc_image·Aug 14Your Best Overseas Customer Might Never Visit Your WebsiteYour Best Overseas Customer Might Never Visit Your Website
David Reyero·Jun 9Why Global Expansion Fails — And How Smart Companies Avoid the TrapGlobal expansion has never been more accessible.
IC Eight·Apr 24English Proficiency ≠ UnderstandingMany global SaaS teams assume: “If they can afford good education, they probably speak English.”
IC Eight·Apr 22They Can Afford the Flight. They Just Don’t Speak English.Many global SaaS teams assume: “If they can afford international travel, they probably speak English.”
IC Eight·Apr 20In LATAM, Intent Beats Income.Last year, my cleaning lady asked to borrow a charging cable.
IC Eight·Apr 18In LATAM, an iPhone Isn’t a Phone — It’s Liquidity.Why LATAM buys iPhones — even when income doesn’t explain it
Metheus Consultancy·Apr 8Product Localisation: The Infrastructure Behind Market-Ready ExpansionA brand decides to enter a new country. The deck is convincing: the category is growing, the competitive set is thin, the unit economics…
