Ground Truth Forest News·Jan 17, 2025ATech Giants Join Forces for Carbon Credits: Behind the HypeGoogle, Meta, Microsoft, and Salesforce join forces in the Symbiosis Coalition to scale forestry carbon credits. Is this a step forward?
Shriv Johnson·Dec 10, 2024The Greenwashing Reckoning: How Consumers Are Holding Brands Accountable in 2024By: Shriv JohnsonA response icon1A response icon1
Lin Qiyi·Aug 24, 2024GHG Reporting: A Necessary Tool or Just Another Accounting Exercise?Global warming was uncovered by scientists, but it feels like GHG reporting was shaped by accountants. Is it going to work?
Sanjeev Bora·Sep 20, 2023Apple’s Eco-Facade and Our Role: Navigating Between Green Claims and Genuine ResponsibilityAs technology giant Apple continues to promote its commitment to sustainability, questions arise regarding the authenticity of its…
10 Days™·Apr 3, 2023New Song Set To Knock Harry Styles From Number One, Threatens Companies Who “Greenwash” With Legal…A new song called “Stop the Wash” is bidding to knock Harry Styles’ As It Was off the top of the charts, as it goes viral for its inventive…
John Mark Dangerfield·Mar 10, 2022Carbon offsets are fantastic, reallyGreenwash perhaps, but do you blame a hammer for hitting your thumb?
Hart Miller Design·Jan 14, 2022Is there a ‘sustainable’ alternative word?Can we find a word that will describe a business, brand, individual, building that is striving to be sustainable in it’s design…A response icon1A response icon1
Tiamiyu·Nov 18, 2021Good COP, bad COP. Were we all greenwashed?By extracting more than 200,000 tweets during the recently concluded COP 26, I assess the possibility of a ‘green washing’ hypothesis.A response icon1A response icon1
InThe Little Bicycle Coffee ShopbyKeith Parkins·May 14, 2021Coffee capsule recycling greenwashPodback, the latest Big Business greenwash, all the usual suspects, Nestle, Starbucks, Jacobs Douwe Egberts, purveyors of disgusting…A response icon1A response icon1
Alyssa Borlat·May 4, 2021Can We Trust Cheap “Sustainable” Fashion?For context: How has the fast fashion industry mask greenwashing through their consumers throughout the recent eco-conscious fashion wave…
