Ivar Yuste, Partner, PHG Hotels & Resorts·Dec 26, 2025What are the Benefits of Hotel Franchinsing?According to FRANdata, in the United States — the most sophisticated and professionalised hotel market in the world — more than 90% of…
Ivar Yuste, Partner, PHG Hotels & Resorts·Nov 20, 2025Spain’s Hospitality Surge: A Perfect Storm of Demand, Capital, and OpportunityOver the last few years, Spain has become Europe’s most convincing hotel investment story, driven by record-breaking demand, a…
