Liz Zarins·Jan 3, 2023How To Do PR: What Will Actually Interest the Media? Finding Your HooksWhen I speak with entrepreneurs and founders about doing PR, one of the first things we go over are questions to get to know their why, and…
Liz Zarins·Nov 23, 2022How To Do PR, Become Your Own Public Relations ProfessionalPR is expensive — the average PR agency monthly retainer starts around $5k per month (on the low end). If you’re a small business owner…
Katie Coates, The PR Secrets·Nov 19, 2019What is a Media Kit / Press Kit and Why Do I Need One?Provide a digital media kit on your website to establish your credibility and give reporters the tools they need to create your story.
Katie Coates, The PR Secrets·Oct 29, 2019How To Do PR STEP 4 — Planning Your Pitch ProcessPitching your story is easy when you know the steps — and keep in mind the preferences of reporters and editors.
